How We Calculate Your Rental Projection

How ATLStay Builds Your Rental Projection

When you request a free rental projection from ATLStay, you don’t get a number spat out by a national algorithm. You get an estimate built by people who manage homes in your market, using real local data. Here’s exactly how that works — because you should understand where the number comes from before you make a decision about your property.

Step 1: We Pull Real Comparable Listings

The foundation of any honest projection is comparable data — “comps.” We start by identifying short-term rentals in your specific area that are genuinely comparable to your property: similar bedroom and bathroom count, similar property type (a downtown condo is not a comp for a suburban single-family home), and a similar quality tier. We look at what those properties are actually listed at and, where the data is available, how they’re actually booking across the year.

This is the single biggest difference between a real projection and an online calculator. A calculator uses broad market averages — often city-wide or metro-wide. Real comps reflect your block, your property type, and your competitive set.

Step 2: We Adjust for Seasonality

Short-term rental demand is not flat across the year, and it varies by market. An intown Atlanta condo, a North Georgia cabin, and a Lake Lanier house each have completely different seasonal curves. Mountain cabins peak in fall foliage season; lake houses peak in summer; intown properties ride the event calendar. We factor your market’s real seasonal pattern into the projection rather than assuming a flat nightly rate every day of the year.

Step 3: We Factor In the Local Event Calendar

Atlanta and Georgia have deep, recurring demand events — conventions at the Georgia World Congress Center, games at Mercedes-Benz Stadium and Truist Park, festivals, graduations, and more. These create predictable demand spikes that a property priced correctly can capture and a property on a flat rate routinely misses. Our dynamic pricing approach is built around this, and we account for the relevant event-driven demand for your specific location in the projection.

Step 4: We Apply Property-Specific Adjustments

Two homes on the same street can perform very differently. Finish level, outdoor space, a true work setup for longer stays, parking, and overall presentation all move the number. We adjust the comp-based estimate for the specific characteristics of your property — the same factors that will ultimately drive your nightly rate and your reviews once you’re live.

What the Projection Is — and Isn’t

Your projection is a realistic, comps-based range to help you make an informed decision. It is not a guaranteed income figure. No honest manager can promise a specific number, because the outcome depends on market conditions, your availability, your property’s condition, and the pricing and management decisions made along the way. If the numbers are strong, we’ll show you why. If your property isn’t a great short-term rental fit, we’ll tell you that honestly rather than talk you into it.

When you’re ready, request your free projection — it takes about a minute, and a local team member reviews it personally. Prefer to talk it through? Call us at (678) 938-6413.