The World Cup came to Atlanta. Here's what it taught us.

Most well-located Atlanta properties are excellent candidates. Guests attending the World Cup typically book in groups — larger homes, condos near Mercedes-Benz Stadium, and properties with easy transit access to downtown tend to perform especially well. Properties in Midtown, Old Fourth Ward, Buckhead, and Inman Park are particularly well-positioned.

That the money is made months before the event, not during it. Atlanta's matches ran through June and July 2026, and the listings that earned most had been priced and positioned long before the ticket allocations were confirmed. Atlanta keeps producing events on that scale — a full college football calendar, the Falcons and Atlanta United seasons, Peachtree Road Race weekend, Dragon Con, and the concert schedule at Mercedes-Benz Stadium. The same discipline applies to every one of them: set the rate early, hold it, and stop discounting into rising demand.

Yes. The City of Atlanta requires a Short-Term Rental License for any property rented for fewer than 30 consecutive nights. The annual fee is $150 and applications are submitted through atl311.com. If you're in DeKalb County, a separate license ($175/year) is required effective May 2026. We help owners navigate permitting as part of our onboarding process.

Demand surges during major international sporting events — premium pricing during match weeks is standard. Your actual earnings depend on your property, location, and how far in advance you're booked. We'll build you a comps-based projection that accounts for World Cup demand. Request your free projection to see what's realistic for your specific home.

Yes. Most management arrangements allow owner holds — you block dates you want to use the property yourself. We work around your personal calendar. If you want to maximize World Cup rental income, you would plan your own travel around the match schedule. We can walk you through how to structure that.