Brookhaven · Town Brookhaven
Town Brookhaven Property Management
Town Brookhaven is a 600,000 square foot, 54-acre mixed-use district at Peachtree Road and Town Boulevard, opened in 2009 and anchored by Costco, Publix, Marshalls, an LA Fitness and a CineBistro cinema — with more than 1,500 homes built into the complex itself and Oglethorpe University immediately next door.
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Why STR Works Here
What Drives Demand in Town Brookhaven
Town Brookhaven has specific, identifiable demand drivers that generate consistent short-term rental occupancy. Understanding these is the foundation of smart local management.
Town Brookhaven: Retail, a University and 1,500 Homes
Town Brookhaven opened in 2009 as a 600,000 square foot, 54-acre mixed-use district at Peachtree Road and Town Boulevard. Costco arrived in October 2010. Publix, Marshalls, an LA Fitness and a Cobb Theatres CineBistro fill out the anchors, and more than 1,500 residences are built into the complex itself. Oglethorpe University sits immediately next door.
Why It Produces Letting Demand
Because of who works and studies within a few minutes of it. The City of Brookhaven’s financial report lists Children’s Healthcare of Atlanta first among the city’s employers at 3,090 people, AT&T Services second at 1,979 and AT&T Mobility Services third at 1,064 — better than 6,100 jobs across three employers. Autotrader adds 332. Oglethorpe University brings a separate flow of visiting families, prospective students and academics on the academic calendar rather than the corporate one.
The Permit Rule That Decides Your Strategy
Brookhaven does allow short-term rentals, which makes it unusual among its neighbours — but the terms decide almost everything. Section 27-629(3), adopted 23 April 2019, limits applicants to owner-occupiers who have owned the property for more than a year and hold a current DeKalb County homestead exemption. A permit cannot be issued to a business entity of any kind, including an LLC or a family trust. One permit per owner, 180 days a year maximum, $25 annually, and a cap at five percent of the residential parcels in each council district.
In practice: if you live in the property, a permit is worth having. If you do not, the route is a long-term lease or a furnished let of thirty days or more — which is what the medical, corporate and university demand around Town Brookhaven wants anyway.
How We Manage It
We position properties here on the thing the district genuinely offers, which is that a person can live a normal life on foot for two months without hiring a car. Pricing is set against comparable furnished and long-term stock rather than against the apartments inside the complex, and we confirm your permit eligibility honestly at the outset rather than after you have furnished a house.
What's Nearby
Town Brookhaven Attractions & Points of Interest
Proximity to these destinations drives guest bookings and justifies premium nightly rates for well-managed Town Brookhaven properties.
- Town Brookhaven — 600,000 square feet across 54 acres, opened 2009
- Costco, added to the development in October 2010
- Publix, Marshalls and LA Fitness
- Cobb Theatres CineBistro
- Oglethorpe University, immediately adjacent
- Peachtree Road and Town Boulevard
How We Manage It
Local Management for Town Brookhaven Properties
A Town Brookhaven short-term rental performs at its best when managed by someone who actually knows the neighborhood. ATLStay brings that local context to every decision — from how we price your property around Town Brookhaven's specific demand calendar to how we present it to exactly the right guest.
Our management fee is 10–15% of booking revenue — all-in, no hidden charges, quoted for your property before you sign. Everything from listing creation to turnover coordination is included.
Professional listing creation and photography coordination that showcases your property's specific character.
Rates calibrated to Town Brookhaven's event calendar and real-time market conditions — not national averages.
Every guest inquiry and issue handled promptly by our team — you never wake up to a problem.
Vetted local cleaning teams who know your property and deliver consistent hotel-quality results.
Free projection · about a minute
What could your property earn?
Send us the address and we'll come back with real numbers for it, within one business day.
Free, no obligation. Prefer to talk? Call (770) 999-9740
Step 1 of 4 · Address
What’s the address of your property?
We’ll pull real, comparable Atlanta listings to build your projection.
Common Questions
Town Brookhaven STR Management — FAQs
Do I need a permit to let a Town Brookhaven property short-term?
Yes, but the terms rule most owners out. Under Section 27-629(3), adopted 23 April 2019, applicants “shall be limited to owner-occupiers who have owned the subject property for more than a year” and must show a current DeKalb County homestead exemption. A permit “shall not be issued to any business entity,” including partnerships, LLCs and family trusts. One permit per owner, a 180-day annual cap, a $25 yearly fee, renewal refused after two code citations in a year, and a cap of five percent of the residential parcels in each city council district. It is a rule for letting the home you live in. If the property is not your primary residence, the route is a long-term lease or a furnished 30-day-plus let.
Who rents furnished housing around Town Brookhaven?
Three groups, and they barely overlap. Medical families and travelling clinicians come for Children's Healthcare of Atlanta, the city's largest employer at 3,090 people. Corporate staff come for AT&T, which employs 3,043 across its Services and Mobility Services arms in Brookhaven. And Oglethorpe University next door brings visiting academics and families across the academic calendar. All three want a month or more, which is convenient given the permit rules.
Is the retail actually a letting advantage?
For a furnished stay, yes. Someone living somewhere for six or eight weeks buys groceries, needs a gym and wants somewhere to eat that is not a chain by a motorway. A Costco, a Publix, a Marshalls, an LA Fitness and a cinema inside walking distance is a genuine selling point in a listing, and it is one most furnished stock in the metro cannot claim.
What about the 1,500 homes already inside the complex?
They are the competition and they are also the proof of demand. A purpose-built apartment inside the development will beat you on amenity and on lease-up pricing. A house or townhouse nearby wins on space, on parking and on not sharing a wall — and a furnished thirty-day-plus product competes on a different axis again. We price against genuinely comparable stock rather than against the complex's advertised rates.
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